United Pride Dairy EEOC Case: Visa Fraud and Harassment in Price County


In December 2025, the Equal Employment Opportunity Commission filed a federal lawsuit against United Pride Dairy in the Western District of Wisconsin. The case number is 3:25-cv-1030. The allegations include visa fraud, sexual harassment, and national origin discrimination against Mexican nationals working on TN visas at a concentrated animal feeding operation in Price County. A manager told workers “Americans are lazy.” Six months later, the case is still pending.

TLDR: EEOC v. United Pride Dairy LLC (Case No. 3:25-cv-1030, W.D. Wis.) alleges visa fraud, sexual harassment, and national origin discrimination against Mexican nationals on TN visas. The case could reshape Price County’s dairy industry.

What the EEOC Alleged in Court Filings

The EEOC filed the complaint on December 18, 2025, in the U.S. District Court for the Western District of Wisconsin. The defendant is United Pride Dairy LLC, a CAFO operation near Phillips, Wisconsin, that employs approximately 180 workers according to DFI filings. The complaint alleges three things that should make every Price County resident pay attention.

First, the EEOC alleges that United Pride Dairy created a two-tier workforce. Mexican nationals on TN visas received harder assignments, longer hours, and fewer protections than their American counterparts. The complaint describes a system where visa status determined working conditions, not job performance or qualifications.

Second, a manager at the dairy told workers that “Americans are lazy,” according to the complaint. The EEOC quotes the manager directly. That statement, if proven in court, cuts both ways. It discriminates against American workers by suggesting they can’t do the job. And it exploits Mexican workers by framing their employment as a preference for people who won’t complain.

Third, the complaint includes allegations of sexual harassment against female workers at the dairy. The EEOC hasn’t released the full details of these claims in public filings, but the inclusion of sexual harassment charges alongside national origin discrimination suggests a workplace where vulnerable workers faced multiple forms of abuse simultaneously.

The TN Visa Problem Nobody Talks About

Here’s where this case gets interesting. TN visas are issued under the USMCA (formerly NAFTA) to Canadian and Mexican professionals in specific occupational categories. The U.S. Citizenship and Immigration Services list of eligible TN professions includes accountants, engineers, scientists, teachers, and management consultants. Dairy workers aren’t on that list.

If United Pride Dairy obtained TN visas for workers performing manual agricultural labor, that’s visa fraud. It’s a federal offense under 18 U.S.C. § 1546.

The EEOC’s complaint doesn’t directly charge visa fraud. But the agency’s involvement raises the question: why was a dairy operation using TN professional visas for farm workers instead of H-2A agricultural worker visas? The H-2A program includes wage and housing protections that TN visas don’t carry. If you’re an employer who doesn’t want to meet those requirements, TN visas are an attractive workaround. They shouldn’t be. But the system doesn’t catch it until someone files a complaint.

Workers on TN visas entered the United States legally but under job classifications that their employer created. Their immigration status depended entirely on continued employment at the dairy. Quit meant going home. Complaining meant risking deportation. That’s not a job. It’s leverage.

Why This Case Matters Beyond One Dairy

United Pride Dairy isn’t a small operation. It’s one of the largest employers in Price County. The economic footprint extends well beyond its 180 direct employees. Feed suppliers, equipment dealers, veterinarians, and transportation companies all depend on dairy industry spending in the region.

The problem is that Price County’s economy depends on an employer that the federal government has accused of systematic civil rights violations. If the EEOC wins this case, the court could order injunctive relief that forces operational changes, mandatory training, court-supervised monitoring, and monetary damages. For a CAFO operating on thin margins, that could be significant.

But the human impact matters more than the economic modeling. People working in Price County were allegedly exploited because of their national origin, subjected to harassment, and trapped in a visa system that gave them no way to report the abuse.

The EEOC Doesn’t File Lawsuits Lightly

The EEOC receives over 70,000 charges of discrimination annually. The agency litigates only about 2% of those cases. When the EEOC files a federal lawsuit, it means investigators reviewed the evidence, found the charges credible, attempted to resolve the matter through conciliation, and concluded that the employer wouldn’t fix the problem voluntarily.

The EEOC’s conciliation process requires the agency to offer the employer a chance to settle before filing suit. United Pride Dairy didn’t settle. That means either the dairy believes it did nothing wrong, or it believes it can win in court, or it calculated that fighting is cheaper than settling.

The EEOC’s win rate in employment discrimination cases is over 90% when cases go to trial. That’s not a he-said-she-said dispute. It’s a federal agency with a track record of winning.

What Happens Next in Case 3:25-cv-1030

EEOC litigation typically takes 12 to 36 months from filing to resolution. The case was filed in December 2025. As of July 2026, we’re 7 months in. Based on typical EEOC case timelines, here’s what to expect:

  • Discovery phase (current): Both sides exchange documents, conduct depositions, and build their evidence. This phase usually runs 6-12 months.
  • Motion practice: Either side may file motions for summary judgment. If the EEOC wins summary judgment, the case resolves without a trial.
  • Consent decree: The most common resolution. The employer agrees to remedial measures and monetary relief without admitting liability. EEOC consent decrees typically include 2-5 years of court supervision.
  • Trial: If no settlement is reached, the case goes to trial before a federal judge or jury. EEOC trials in the Western District of Wisconsin are heard at the federal courthouse in Madison.

Possible outcomes range from a consent decree with policy changes and back pay for affected workers, to a full trial verdict with compensatory and punitive damages. Under Title VII, compensatory damages are capped at $300,000 per plaintiff for employers with more than 500 employees. Punitive damages are available but require a showing of malice or reckless indifference.

Price County’s Immigration Economy

Price County doesn’t have a large immigrant population. U.S. Census data shows that about 2.1% of Price County residents are foreign-born, compared to 5.3% statewide. But in the dairy industry, immigrant labor is essential. Wisconsin’s dairy industry employs approximately 14,000 immigrant workers, according to a 2024 University of Wisconsin-Madison Extension study.

The United Pride Dairy case raises a question that Price County hasn’t grappled with publicly: what happens when the local economy depends on immigrant labor, but the systems designed to protect those workers don’t function in rural communities?

The problem is that immigrant workers in Price County have almost no support infrastructure. There’s no legal aid office in Phillips. The nearest immigration attorney is in Wausau, 80 miles south. The Wisconsin Equal Rights Division accepts discrimination complaints, but they don’t provide representation. The EEOC’s Milwaukee district office handles federal complaints for the region.

Questions the County Board Should Be Asking

The Price County Board of Supervisors discussed economic resilience at their May 19, 2026 meeting as part of the U.T.A.V. agenda items. The United Pride Dairy case wasn’t on the agenda. It should have been. Here are five questions the board needs to answer:

  • How many workers at United Pride Dairy are on TN visas, and what job classifications were used to obtain those visas?
  • Has the dairy industry in Price County developed a pattern of using TN visas for agricultural labor instead of the H-2A program?
  • What support systems exist for immigrant workers in Price County who experience workplace abuse?
  • What happens to the local economy if United Pride Dairy faces significant penalties or operational changes?
  • Are other CAFOs in the region using similar employment practices?

Supervisor James Verdegan raised similar questions at the June 16 meeting. The board referred them to committee. Referral to committee is what Price County does when it doesn’t want to answer a question. The EEOC won’t wait for the county board. But the community needs to understand what’s happening before a federal court forces the issue.

The Bigger Picture for Rural Wisconsin

The United Pride Dairy case sits at the intersection of three structural problems affecting rural Wisconsin. Immigration policy that creates vulnerable worker populations. Agricultural consolidation that makes small communities dependent on single large employers. And enforcement infrastructure that doesn’t reach into rural counties.

This isn’t just a Price County story. The same pattern exists in Clark, Taylor, and Marathon counties, where large CAFOs employ immigrant workforces under visa programs that offer minimal labor protections. The EEOC’s decision to litigate this case signals that federal enforcement is coming to rural Wisconsin. Price County can get ahead of this by asking hard questions now, or it can wait for a federal judge to answer them.

What Workers Can Do

If you work in Price County and experience workplace discrimination or harassment, you have options:

  • EEOC: File a complaint at eeoc.gov or call 1-800-669-4000. The filing deadline is 180 days, extended to 300 days if a state agency also enforces the law.
  • Wisconsin Equal Rights Division: File at dwd.wisconsin.gov/er or call 608-266-6860.
  • Department of Labor Wage and Hour Division: For visa fraud or wage theft, call 1-866-487-9243.

You don’t need a lawyer to file with the EEOC. The agency investigates at no cost to the worker. Your immigration status doesn’t disqualify you from filing. The EEOC’s mandate covers all workers in the United States, regardless of how they got here.

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See also: our guide to Price County public records

Frequently Asked Questions

What is the EEOC and what does it do?

The Equal Employment Opportunity Commission is a federal agency that enforces laws prohibiting employment discrimination. The EEOC investigates complaints, attempts conciliation, and litigates cases when employers won’t comply. Workers anywhere in the U.S., including rural Wisconsin, can file complaints.

What protections do workers have against visa fraud by employers?

The H-2A and H-2B visa programs include worker protections. Employers who commit visa fraud face penalties from the Department of Labor, DHS, and DOJ under 18 U.S.C. § 1546. Workers can report fraud to the DOL Wage and Hour Division or file EEOC complaints regardless of immigration status.

How common are EEOC complaints in rural Wisconsin?

EEOC complaints in rural Wisconsin are less frequent than in urban areas but do occur, particularly in agriculture and food processing. Remote locations and limited legal resources make it harder for workers to pursue claims. The United Pride Dairy case is one of the first EEOC litigation cases in Price County in recent years.

How can workers report workplace discrimination in Price County?

Workers can file complaints with the EEOC online at eeoc.gov, by phone at 1-800-669-4000, or in person at the Milwaukee district office. The Wisconsin Equal Rights Division also accepts complaints at dwd.wisconsin.gov/er. The filing deadline is 180 days, or 300 days if a state agency also enforces the law.

See also: our investigation into United Pride Dairy’s ARIP grant conflict, our analysis of the U.T.A.V. proposal, our Price County Board 2026 roster and meeting tracker


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