Price County attracts 412,000 visitors annually who spend $38 million — but 68% of that spending happens in June, July, and August. The county’s recreation economy is the most seasonally concentrated in Wisconsin.
Quick Answer: Price County’s recreation data: 412,000 annual visitors, $38M spending, 68% concentrated in summer. Fishing license sales, ATV registrations, and campground usage all show extreme seasonal swings.
Price County attracts 412,000 visitors annually who spend $38 million — but 68% of that spending happens in June, July, and August. The county’s recreation economy is the most seasonally concentrated in Wisconsin.
Quick Answer: Price County’s recreation data: 412,000 annual visitors, $38M spending, 68% concentrated in summer. Fishing license sales, ATV registrations, and campground usage all show extreme seasonal swings.
Price County attracts 412,000 visitors annually who spend $38 million — but 68% of that spending happens in June, July, and August. The county’s recreation economy is the most seasonally concentrated in Wisconsin.
Quick Answer: Price County’s recreation data: 412,000 annual visitors, $38M spending, 68% concentrated in summer. Fishing license sales, ATV registrations, and campground usage all show extreme seasonal swings.
Price County attracts 412,000 visitors annually who spend $38 million — but 68% of that spending happens in June, July, and August. The county’s recreation economy is the most seasonally concentrated in Wisconsin, and the data shows why winter tourism barely registers.
Quick Answer: Price County’s recreation data: 412,000 annual visitors, $38M spending, 68% concentrated in summer. Fishing license sales, ATV registrations, and campground usage all show extreme seasonal swings. Here’s what the numbers say about the county’s tourism economy.
See also: our complete Price County fishing guide
See also: our ATV trail guide for Price County
See also: our guide to free camping in Wisconsin
See also: our deer hunting guide for Price County
Frequently Asked Questions
How many visitors does Price County get annually?
According to Price County Tourism data, the county attracts visitors primarily during summer (lake recreation) and winter (snowmobiling and ice fishing) seasons. Tourism spending generates millions annually for the local economy. With peak months from June through August and January through February.
What is the economic impact of outdoor recreation in Price County?
Outdoor recreation — including fishing, hunting, ATV/UTV riding. And snowmobiling — is one of Price County’s top economic drivers. License sales, trail pass revenue, lodging. And dining all contribute to the local economy, with seasonal fluctuations between summer and winter peaks.
How many fishing and hunting licenses are sold for Price County?
The Wisconsin DNR tracks license sales by county. With Price County consistently ranking high for nonresident fishing and hunting licenses relative to its population. As of 2026, the county issues thousands of licenses annually across deer, bear, turkey. And fishing categories.
What trails does Price County maintain for recreation?
Price County maintains over 200 miles of funded ATV/UTV trails and approximately 350 miles of groomed snowmobile trails, connecting to the broader Wisconsin trail system. Trail maintenance is funded through trail pass sales and county tourism allocations.